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ISTD — 123.3

2017

Outcomes

Book

Brief

Given the starting point of this brief which was the selection of a book related to my date of birth, I came across an autobiography by the cricketer Ed Smith. In it he explains his relationship with luck and how a series of randomly unlucky events caused a chance meeting with a woman on a train whom he subsequently married. Reflecting on this concept, I found myself in a situation where I didn’t exactly believe in luck, but believed that it was more a matter of perspective. I soon came to the conclusion that an event may be lucky from one person’s perspective, but unlucky from another’s. Similarly, I understood that unlucky events can develop into a lucky outcome, and vice versa.

Summary



The author mentions five main factors and five unknown people who influenced his journey from his home to the train station. I wrote five stories from each of these people’s perspectives, all of which are lucky or unlucky stories that stand alone, but when read together, the links become evident. The seventh booklet is written from my perspective and focuses on the chance of finding that book, given all the events and various routes I may have taken throughout my life including external factors such as the library owning the book and the brief being written in the first place.

These seven stories take the format of individual booklets accompanied by seven other blank booklets, all of which are wrapped with a variety of paper stocks. The spines of the booklets are finished with a white spine bearing the name and number of the booklet in the series, and when the booklets are within the case, the name and number is exposed while the colour is hidden. This reinforces the idea of luck, as the reader picks a booklet at random, they may get an empty booklet or one with a story.

The format of the publication I have presented is inspired by the dimensions of Ed Smith’s book; the typical dimensions for a novel. The aesthetic draws upon contemporary typographic styles of large text simply laid out to communicate the normality of these random individuals as they go about their day, until they encounter good luck or bad luck. Location and time are key elements in this publication, first represented by the map of London, and subsequently establishing a timeframe and location of each individual.

Catalogue Spread

Catalogue Spread

Catalogue Spread

Catalogue Spread

Page Dimensions

Type Specifications

Type Specifications

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