Web

Kurt Website

Kurt Font Microsite

2019

Outcomes

Website

Brief

Develop a website to promote the newly created typeface by Jack Smyth, that reflects the playful nature of the font.

Summary

This website needed to present the playful stretched style of the font at titling scale. I wanted to have a dynamic element that the user interacts with as they scroll down the page.

At phone and tablet size, this interactive element still exists, but at a smaller scale, due to the lack of space to work with. I didn't want to remove the quirks of the desktop website when it is seen on mobiles or tablets, so the K extends down the page, keeping in the style of the desktop site without sacrificing functionality and user experience.

See the microsite here!

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